Photo by: HiperFashion Estúdio Criativo
As a plus size girl, I feel that fashion Industry is heavily responsible to show the true image of an average women of our society. However, fashion Industry is obsessed with the image of slim models in fashion magazines.
Although it is not suggestive to flaunt plus size models in fashion magazine but we forget the reality of our society where an average woman is size 14.
If we talk about the fact that fashion magazines sales are solely dependent on thin models then it is not true. The only way to engage customers to buy magazines depends on its content rather then how thin a model is flaunting on cover pages.
As it states in one of the article:
“The best way to engage fans and attract readers to your magazine will be by creating great content”. The content of the magazines is what assures readers that they would come back to read particular magazine.
With that being said, the perception that clothes don’t look good on thin girls have changed a normal girl’s image to follow extreme diets to become a perfect model-like girl which has created more harm then good in our society.
It is not true that fashion magazines need to keep thin models in the industry to keep their sales up. Recently, a popular magazine Vogue has banned to work with thin models.
Vogue magazine took that approach since many girls are suffering from eating disorders and anorexia. The image of thin models in fashion magazines cause many girls to strive for the perfect body which is both unmanageable and unattainable with out trying extreme methods of diets.
An average girl of our society finds thin models so inspirational that they are prone to do extreme diets in the hope of attaining a perfect model like body.
In spite of this, we are seeing some shift in fashion Industry where plus sizes are being promoted. A popular fashion magazines Vogue is promoting plus size in their fashion pages. As it states in the article:
“Vogue magazine has opened its coveted fashion- spread pages to a plus-size woman for the first time”.
Also, another popular magazine Flare showed a plus size model in their magazine.
With that, the plus size fashion industry is also booming as reported by CTV news. According to a report, a retail analyst has reported:
“The plus size market is growing at a faster rate than any other segment of the Canadian clothing market.”
Lastly, we cannot deny the fact that fashion industry heavily relies on retouching their photos, according to sources:
“Everything from billboards to commercials to magazine images, it is all retouched. And not just a little nip or a tiny tuck there. It isn’t just covering up a pimple or a stray hair. The insiders report that it is significant- they move an actresses face and actually paste it on to a thinner body.”
At the end, I would like to say that our culture needs to get more educated with the fact that average girls would want to be represented the same way as thin girls.
It is a fact that models have to follow extreme diets and hours and hours everyday in gym to maintain their figure which is something very difficult for an average girl to attain.
In summary, we should strive for healthy lifestyle focusing more on our overall health and well being rather then striving for 0 size figure.
The title for this blog ‘There should be plus size models in fashion Industry’ is SEO friendly since there are two phrases ‘plus model’ and ‘plus size model’ which has top searches in google trends. Therefore, I decided to use these phrases for my blog’s title. I also searched ‘plus size modelling’ and ‘plus size women’ but these searches are significantly lower then the other two. Also, ‘fashion industry’ was in trend rather then the term only ‘fashion’.